14 May 2018

SM Beauty Playground

Have you ever wondered if your skin care regimen is the right one for you, or perhaps you'd like to discover new make-up trends to update your look?  How about finding the right hair care products for your lovely locks, or perhaps hair styling tools that can help you style your hair in many ways for different occasions?  Ever wondered what kind of nail polish will work for you, or perhaps discovering new nail care products?   

Well, look no further as SM Beauty invites you to Discover, Experience and Play with the wide array of beauty brands under one beauty hall.  Try the different products at different stations for skin care, make-up, hair care and nail care.  SM Beauty is the place to go to for your head to toe beauty and personal care needs.  So, don't be shy, to approach the beauty specialists of different beauty brands at SM Beauty, so you can discover new skin care or beauty products, experience special services such as skin analysis, a hair color bar, brow grooming and so much more.

We all had a "Play Guide" during the recent launch, where we were encouraged to discover new trends and latest products from SM Beauty.  We visited beauty counters marked with a "Play with Me" sign for a product experience.  Here are some of the beauty counters I visited:


Sally Hansen

Sleek MakeUP



Gabbi Garcia also graced the beauty runway for Maybelline, among other artists




L.A. Girl Cosmetics

Fanny Serrano



Avene and more!

Come and explore the SM Beauty Playground with your girlfriends, and discover new finds from cult beauty brands:
  • Premium Cosmetics:  Clinique, Bobbi Brown, Khiels, Estee Lauder, MAC, Benefit and Shiseido.
  • Popular Cosmetic Brands:  Maybelline, L'Oreal, BYS, Happy Skin, BLK, In2It, Max Factor, Covergirl, Sleek, Pop Beauty, Revlon, Clio, Jordana, Burt's Bees, Ever Bilena, Vice Cosmetics, Bell Cosmetics and Lock make-up from Korea.
  • Top Skin Brands:  Avene, Bioderma, Sebamed, Olay, Pond's, Glam Glow, Marula Oil, and Fillerina
  • Complete your look with Fragrance Brands:  Ralph Lauren, Giorgio Armani, Versace and Bvlgari
Share your SM Beauty Playground experience by using the hashtag #SMBeautyPlayground.  For updates, find SM Beauty on Instagram and on Facebook.

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