27 February 2016

Dove Go Shave

Living in a tropical country, I love the fact that women can wear fashionable yet comfortable clothes that are perfect for sunny weather.  Don't you just love wearing sleeveless tops and breezy dresses on most days of the year?  When the weekend hits, most of us are often off to the beach ready to plunge into the water in our bathing suits, or for some of us engage in outdoor sports and activities.

But what stops most women from confidently wearing sleeveless clothing or confidently engaging in sports or activities that might catch a glimpse of their underarms?  It must be the sight of bumpy, dry and dark underarms caused by shaving.  

Since shaving is the quickest and most convenient way to get rid of unwanted hair, 70% of Filipinas shave as a method of underarm hair removal.  But, what causes underarm darkening?  Whenever we shave, 1/3 of what we actually remove is skin, which causes irritation, and with continued shaving, our skin is unable to heal on its own.  It then becomes bumpy, dry and dark.     

In the recent Dove Go Shave event held at The Greens in Greenbelt 5, we wrote messages to our razors on a gold Dove logo and attached it on the hanging blue and white ribbons.  Most of the messages that were written was something all of us can relate to.  What did my message say?  Mine read "Dear Razor, Please be gentle.  Tina Villa". 

Here are some scenes during the Dove Go Shave event.

The event was hosted by Patty Laurel-Filart and Saab Magalona-Bacarro

Dove girls Patty Laurel-Filart, Dani Barretto, Kelly Misa-Fernandez and Saab Magalona-Bacarro shared their shaving stories with all of us.  Their stories are very similar to what our underarm woes are.  They also shared some simple life hacks, like to always bring a razor in your bag, because you'll never know when you might need it.  But, bring your Dove deodorant as well so that you can protect your underarms from the damage that shaving would cause.

Uncovering the truth behind underarm care with Dra. Anna Palabyab-Rufino of the Philippine Dermatological Society.  She shares that "Shaving is practically considered as a necessity as women want to remove underarm hair, which is why using a deodorant with moisturizing benefits is the perfect way to care for your underarms."

Apples Aberin, , Head of Public Relations for Unilever Philippines (3rd from left) shares that, "In line with Dove's mission to provide real women with real care, we want to encourage them to go shave, and enjoy their lives fully because Dove deodorant takes care of their underarms."

Dove's R&D team also prepared a simple test on a strip of paper to show the effects of shaving on our underarms and how Dove Deo helps our skin recover, making them lighter and smoother.  The results were instant and you can actually see the difference after Dove Deo was applied.

At the end of the program, Dove asked us to customize our very own Dove Deo care kit.  My kit contained a complete collection of Dove Deo Original products, a shaver and sets of Dove intense repair shampoo and Dove white beauty bar - perfect for impromptu weekend getaways!  Since Dove wants women to share the care and their Dove deo stories, we all were also able to personally mail a Dove Deo Care Kit to a loved one as well.


Dove Deo also shares the care with all Dove girls around the Philippines.  For the price of a regular roll-on or aerosol, not only do you get a limited edition Dove Deo pouch for free, but you also get a chance to win a Dove Deo getaway to El Nido with two friends.  Simply redeem the code inside to join the raffle.

Now you don't have to worry about the harmful causes of shaving, #DoveGoShave whenever you want, because with Dove Deo, you can finally leave your shaving worries behind. 

Grab your own Dove Deo in major supermarkets and retail stores nationwide!  For updates on Dove, follow them on Instagram @DovePH on Facebook @DovePH and on Twitter @Dove_PH.


1 comment

Unknown said...

wow! so excited to try this Dove Deo. I love Dove products :)

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