25 October 2020

Magnum Pints: A Belgian Chocolate Indulgence Carefully Made To Be Broken

Now, more than ever, we try to find small pleasures to indulge in to escape reality for just a little while. Bingeing on our favorite shows, getting lost in a book, or even just taking a stretch break after a long virtual meeting - these are little things we treat ourselves to while we try to stay safe at home.

Magnum, a brand that champions others to freely indulge in their True Pleasures, has introduced a new way to make me-time even more pleasurable with the all-new Magnum Pints. Just like the iconic ice cream bars, each tub is expertly crafted with Magnum's thick made to be broken Belgian chocolate, which lines all sides of the pint from top to bottom. Inside the shell is smooth, Madagascar Vanilla ice cream and shards of Magnum Belgian Chocolate. The pints are available in Magnum's three signature flavors - Classic, Almond and White. Magnum Pints are perfect for a mid-day pick-me-up, a reward after a tough task, or even a surrender to late night cravings.

Each Magnum Pint is Carefully #MadeToBeBroken - a beautiful contradiction that explains the incredible care taken to create each tub, as well. as the ritual the product invites pleasure seekers to experience. Awaken all senses of this multisensoral experience in just three steps:

  • Wait. Allow your Magnum Pint to thaw 3-5 minutes.
  • Crack. Squeeze the pack on either side and smash your spoon through the top. Hear that satisfying crack of the thick Belgian chocolate shell that envelopes the velvety vanilla ice cream. Smell the Aroma of Magnum's signature Belgian chocolate.
  • Indulge. Mix the chocolate shards with the vanilla ice cream and enjoy this simple pleasure - you deserve it!
Pleasure seekers can also win exclusive Magnum Pints discounts and freebies by participating in the Magnum #MadeToBeBroken Promo. Search for the Golden Pint by tapping or clicking on the pints onscreen to unlock discounts ranging from 10% to 100% on your next Magnum purchase in 7-Eleven or Lazada.

Experience a new type of indulgence that's #MadeToBeBroken with the all-new Magnum Pints.

Magnum Pints are available in three flavors - Classic, Almond and White - in a 440 ml tub for Php360 SRP, in all leading supermarkets and convenience stores nationwide. To take part in the Magnum #MadeToBeBroken promo, visit bit.ly/MagnumMadeToBeBroken. For more information, visit the Magnum Philippines Facebook page.

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