15 September 2019

TRESemmé Runway Ready 2019: Color The Runway

Classic meets Contemporary.  The PICC, built in 1976 and designed by L.V. Locsin, was the setting for the launch of the New TRESemmé color care range.  It is inspired by this season's trend of bold hair color, with two different collections under the new TRESemmé Pro-Color Series: Color Radiance and Blonde Brilliance.

Made for colored hair, the new TRESemmé Color Radiance shampoo and conditioner are infused with Color Radiance Booster, an anti-fade, color-lasting technology.  With each use, it locks in color vibrancy by creating a pigment protecting layer that binds tightly to the surface of each hair strand.  As it restores and protects better with every wash, your hair color can last up to two times longer.

For those bold enough to go through several bleaches for lighter blonde shades, the new TRESemmé  Blonde Brilliance infused with Purple Formula will be best for your bold hair color.  To extend the life of your platinum, gray or blonde tresses, it tones light hair by cancelling out the natural warm undertones.  By making hair appear less brassy, it gives your bleached locks what it needs for less trips to the salon.

Daryl Chang's curated and styled looks was all about boldness and light shades.  Featuring a young, vibrant instagirl aesthetic.  Models strutted down the runway in a variety of all-black looks with pops of color, highlighting the different blonde shades on the runway.  Also featured are local brands Neon Island, Aranaz, Pinas Sadya, Primadonna and Deliver Deliver Daily.  The effortlessly chic and vibrant vibe was topped off by hair that has a volumized, messy look, styled by TRESemmé hair expert Suyen Salazar and celebrity hair stylist Mark Familiara.

Pam Quinones' styled and curated looks featured powerful pieces from local designers Carl Jan Cruz, Rajo Laurel, Martin Bautista, Sassa Jimenez, Geoff Gonzalez and Jerome Llorico.  Styled by  TRESemmé hair experts Lourd Ramos and Victor Ortega, the models sported slick, wet, and piece-y hair, highlighting red and brunette undertones.

Newest TRESemmé ambassador, Janine Gutierrez

To bring out this season's trend of bold, look no further than the new TRESemmé Pro-Color Series.

The new TRESemmé Pro-Color Series is available for Php 129.50 SRP for 150 ml and Php 249.50  SRP for 300 ml, through Lazada and Shopee.  Color Radiance is also available in all leading supermarkets, drug stores and department stores nationwide, while Blonde Brilliance can be found in leading Watsons stores nationwide and select drug stores and department stores.


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