18 August 2019

The New Cream Silk Hydra Fresh

A modern Filipina's typical day is packed with busy schedules and activities that if there is one thing that certainly has to be to be on point, it would have to be our hair.  But the combined elements of heat, humidity and sweat and a long gruelling day sometimes weighs down our hair and worse, our scalp and hair may get greasy by the end of the day.

It is a good thing that my favorite hair conditioner brand, Cream Silk, has launched a new conditioner line aimed to address our hair's needs.  The new Cream Silk Hydra Fresh is Cream Silk's lightest conditioner, it is infused with Hydra-Collagen Technology that deeply hydrates every strand and locks in moisture to keep hair feeling fresh all day long.  Its water-based and easy-rinse formula is designed to condition hair without the heavy and greasy feel.  It is available in Fresh and Hydrated for oily and greasy hair, and Fresh and Bouncy for limp and flat hair.

The launch of the new Cream Silk Hydra Fresh variants was recently held at the C Lounge of the Conrad Manila.  It had a wide, breath-taking view of Manila Bay, which was perfect for the event.  I also loved how tied together everything was, from the white sculptural floral arrangements on the tables, to the touches of blue on the vases and the table napkins, and the clear aesthetics of the ghost chairs.  It really set the tone for the launch.  

Dani de Leon, R&D Manager for Unilever Philippines demonstrated how the new Cream Silk Hydra Fresh conditioner intensely nourishes hair.

Two hair samples were used to show the difference.  One was treated with a different conditioner brand, while the other was treated with Cream Silk Hydra Fresh.  The actual hair test really showed how Cream Silk Hydra Fresh can untangle hair so much faster and easier than the other brand.  It is no wonder that Cream Silk remains to be the favorite conditioner brand of Filipinas.  I know this as a fact too, as even friends who have already settled abroad, hoard Cream Silk conditioners when they come home.   

Leading the campaign is the newest face of the brand, reigning Miss Universe 2018 Catriona Gray.   The quintessential modern Filipino, she is no stranger to going through intense situations, but instead of letting these overwhelm her, she has risen to the occasion and consistently shows her ultimate beauty on the world stage.

Try it for yourselves, ladies!  The new Cream Silk Hydra Fresh conditioner is now available in 10ml sachets, 150ml and 300 ml bottles for Php6.50, Php149.00, Php258.00 SRP respectively, in all leading supermarkets, department stores and drugstores nationwide, as well as online through Lazada Shopee and Watsons.


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