Each time I feel like my day is getting a bit heavy because of "adulting" commitments, you would surely find me saying to a colleague, "you know what would be great to have right now? A Magnum!" She would agree and we would find ourselves trooping to the nearest convenience store to grab our favorite Magnum Ice Cream bars and the day would seem a bit lighter.
It was so apt that with the new Magnum White Range, Magnum invites pleasure seekers to embrace the #NeverStopPlaying attitude, a reminder to have fun in everyday life, and it is also a delicious invitation to try Magnum's latest flavors - Magnum White Almond, the same decadent white chocolate ice cream bar we love, but with a fresh new look and the New Magnum Red Velvet, made with decadent red velvet ice cream, plus a rich cream cheese flavored swirl, and wrapped in an exclusive white Belgian chocolate.
Magnum kicked off their latest campaign at the very posh and exclusive Manila House at Bonifacio Global City, with an exclusive collaboration featuring three designers whose names are synonymous to fun.