03 October 2017

Closeup Fresh Attraction: Oxyrush and Arctic Shock

Our partner in freshness, Closeup introduced a new modern look this year.  Recently, they introduced the New Closeup Fresh Attraction toothpaste variants - Oxy Rush and Arctic Shock.  Both powered by the rush of shocking menthol, it allows us to experience freshness and get closer than ever, like never before.

During the recent launch, Closeup asked Chef Jose Luis Gonzales of Gallery Vask to create a special menu that will test the power of the New Closeup Fresh Attraction.  A tasteful selection of flavorful modern Spanish dishes with bold spices were served to the guests.  Which later on, put the strength of the Fresh attraction range to the test, as after the delicious food were served, the guests were encouraged to try out the strength of freshness of the toothpaste for themselves.   

Most guests preferred the variant with the very strong flavor, Oxyrush, formulated with a glacier fresh mouthwash and crystal frost.  While guests who preferred a slightly less intense flavor, loved the sweet and fruity notes by the Arctic Shock variant.

Hosts Kryz Uy and Slater Young

The New Closeup Fresh Attraction range has also been tried by the brand's latest ambassador, Sarah Labati, who cheered on the crowd to put Closeup to the test.

"I find myself turning to the New Closeup Fresh Attraction range even more these days.  For hectic shoot schedules, and of course, bonding with my family, I have to make sure that I am confident to have fresh breath all day," says Sarah,  "The Oxyrush flavor, which is my favorite, helps me achieve this," she adds.  Sarah's passionate persona and thirst for adventure and thrill is the perfect lifestyle complemented by the Fresh Attraction range.

Kryz Uy, one of the country's top beauty and lifestyle bloggers hosted the event together with her partner, Slater Young.  The couple also shared with the audience how the New Closeup Fresh Attaction range allowed them to get closer than ever especially when they travel together.

The Closeup and Unilever Team together with Sarah Labati, Kryz Uy and Slater Young


Try the New Closeup Fresh Attraction variants in Oxyrush and Arctic Shock so you can have the confidence to get closer than ever.  

Closeup Fresh Attraction is now available in leading supermarkets, drugstore and beauty sections of department stores with an SRP of Php 89.00 for a 100 ml. tube.  To know what's new with Closeup, check-out their social media pages on Instagram, Facebook and Twitter.

Don't forget to share your intense moments on social media with the hashtags:


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