25 May 2017

SM World of Beauty

Whenever I travel abroad, there is one shopping rule that I stick by.  As much as possible, I will only buy something if it's not available in the Philippines.  There would only be an exception if it's actually more cheaper than what we have in the Philippines.  Otherwise, it will just be a waste of precious luggage space and shopping money. 

During my recent trip abroad, I honestly didn't have the motivation to go inside make-up stores because as I have mentioned, almost all were available here.  To me, this is actually a clear indicator that beauty has indeed gone global in the Philippines.  But if there is one place I love going to when buying make-up, it would have to be The SM Store's Beauty Section.  It's a wonderland of make-up finds and a haven for make-up fanatics like me. 

Recently, I was invited to shop and experience the World of Beauty with The SM Store Beauty Section at SM Aura Premier.  During the event, we were transported to different continents, respective flags where placed on the different beauty brands origins.  To make things even more fun, we were all given Beauty Passports where we would need to complete 8 stamps and participate on different beauty games hosted by different brands.  The pot of gold at the end of the rainbow is a huge beauty loot bag.  Was I challenged?  You bet!  Here are some scenes during the SM World of Beauty Tour:         

At the Cover Girl beauty area, they asked me to guess where the Covergirl + Olay Pressed Powder was in the three boxes.  I have to admit, this was quite difficult.  But after a few tries, I was finally able to guess where it was.

They also had a memory game prepared at the In2It beauty area where I had to match the In2It products by memory.  Scored on this game as well.

Use your creativity to create your own beauty flat lay and share it on Instagram at the Ever Bilena beauty area.  Quite easy right?   

Match the beauty product photo with the description at the Maybelline beauty area.  What's my score?  Aced it!  Haha!

Here are some of the beauty brands with the flags that represent their country of origin.  Of course, we all know Happy Skin is from the Philippines.  It is quite a proud moment when a homegrown brand becomes huge and starts to have a cult following.  Indeed many of us are Happy Skin fans.

Whether for skin care or make-up, The Body Shop, from the U.K. has definitely become one of the favorite brands in the Philippines.  Have you noticed how many of their products you receive during Christmas or special occasions.

Make-Up Factory from Germany

Maybelline form the USA

Essence from France

After participating in the beauty games and earning eight stamps, I finally received my SM World of Beauty Loot Bag.  Woohoo!  It contains beauty products from beauty brands from all over the world worth Php 10,000!

From the USA:

Burt's Bees
Lipsticks, lip crayon and lip shimmer

Covergirl + Olay
Pressed powder

BB Cream, contouring  powder, gel liner and lip gloss


Nail lacquer

Shampoo, conditioner and hair products

Max Factor

Nail remedies

VMV Hypoallergenics
lotion, shave cream and moisturizer

L.A. Girl

Cream lipstick


From the UK:

Sleek MakeUP
Eyeshadow palette

From France:


Jazzy Collection
Eyebrow gel, lipstick and blush

Skin care (travel sizes)

From Japan:

Kate Tokyo
Liquid foundation and BB cream

BB Cream

Skin care and liquid foundation (travel sizes)

From Korea:

Etude House and Tony Moly
Lip gloss and strobing powder

Pure Derm
Eye make-up remover pads

From the Philippines:

Happy Skin
Lip crayon

Ever Bilena and Evera

Nail lacquer and top coat

Bobbie Cosmetics
Contour kit

Shawill Make-up
Pressed powder and blusher

From Malaysia:

Eyebrow pencil, lip gloss and foundation

From China:

Disposable mascara wands

From Hong Kong:

Black cotton buds

Shop the World of Beauty at SM for your beauty needs. 
For updates, find them on Instagram and on Facebook @SMBeautyPH

Special discounts are available to all SM Advantage Card members so make sure to bring with you your SMAC card as you Shop the World of Beauty!  Not yet a member?  Apply for your very own card and start enjoying the perks of SMAC members.  Registration can be done in-store and would only require a minimal fee of Php 150.00

Stay Beautiful inside and out ladies!


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