21 June 2016

I am SM Woman

SM Woman recently held a 3-night fashion event entitled "I am SM Woman" from June 14 to 16, 2016.  For each night, they had creative styling activities, a theme-based fashion show and a time-based sale on selected fashion finds in the evening.  To pump up the shopping experience, they have featured DJ's every night. 

On the first night, it was all about honoring exceptional women with their "I am Exceptional" theme, on the 2nd night, they showcased trendy, work wear perfect clothes for women who are fashionable and career driven with their "I am Driven" theme.  On the 3rd and last night, they featured a collection that compliments a woman's curves and key fashion pieced that will leave a great impression with their "I am Strong and Confident" theme.  It was three fun nights of celebrating women.  

I had the privilege of attending the 2nd night, "I am Driven" fashion event with my fun blogger friends.  There are several common denominators here:  a love for fashion, career-driven women who also know how to have fun as well.

From left to right: Jeanne Khe, Chessika Chua, Tina Villa, Phya Pineda and Charlene Ajose

For the "I am Driven" collection of SM woman, there were a lot of on-point fashionable pieces.  They featured pieces in black, white and navy, also muted colors, and a slight punch of color in orange.  My favorite key pieces are the ones in white and muted colors.

My favorite white pieces!

Fashion pieces in muted colors.  I also love these!

Some small pops of color

Denim done in many different ways

Classic looks in navy blue

Black and white pieces for the modern, career driven woman

Found your favorite fashion piece in the collection?   Dress for success and shop the collection at SM Department Stores.  To find out what's new with SM Woman, check-out their social media accounts: On Instagram and Facebook @smwoman and on Twitter @_smwoman

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