03 July 2015

The beauty of bespoke: throw pillow covers and table linens using designer fabrics from Townes, Inc.

On weekends, I always find time to read my favorite interior design magazines and books.  It keeps me up to date with the latest trends in design and it inspires me to change the look of our home every once in a while (every four months to be exact, to keep it fresh). 

While reading Elle Decor, I've been seeing these beautiful designer fabrics and I wondered where I can find some for a home project that I was planning.  I've always known that Townes in Pasay Road, Makati City has good quality fabric selections, so I decided to drop by a few weeks ago to check if they had some designer fabrics in the store.

In this photo (left to right) Elita Pacho, President of Townes, Inc., Me and Donna Pacho, Vice President for Marketing of Townes, Inc.

 
During my visit, I was greeted by Donna Pacho, Vice President for Marketing of Townes, Inc., she gave me a tour of their showroom which I may say, has an impressive display of choices.  They have modern and classic fabrics for upholstery, curtains, indoor/outdoor furniture and even vinyl.  They have just about anything you might need for your home. 


The Townes showroom really is the go to place especially if you are planning to use special fabrics for your home interior design needs.  No wonder top local interior designers visit them often for their grand projects.


I was so glad that Donna was there to help me with my home project needs.  During our conversation, I found out that she has an Associates degree in Interior Design from the New York school of Interior Design.  She was just the right person to help me with my choices!  I told Donna what my plan was, which was to choose designer fabrics to make bespoke throw pillows, table runners and table napkins. 

At the showroom, I was drawn to the modern and fun  fabric designs of globally acclaimed Scandinavian designer, Lotta Jansdotter and UK's Ashley Wilde.  We took out their fabric book collections and chose some fun combinations.  Donna also suggested contrasting piping on the pillows and seeing the contrasts in color, I was excited to see how the throw pillow covers would turn out.

Lotta Jansdotter's fabric book consists of playful patterns inspired by her Scandinavian background, her love of both nature and urban style, and her appreciation for beauty in everyday things. 

  
I also love the detailed hand drawn street map design of the Brownmoor Lane fabric from Ashley Wilde's fabric book.  It's blue tone, will complement my Lotta Jansdotter fabric choices which are also in the blue hues.

After a week and a half, I got a text message from Donna that the orders are ready for pick-up.  It didn't take them long to finish twelve throw pillows covers, two table runners and four table napkins.

You might be wondering, why bespoke when you can buy ready made throw pillow covers?  I think one appreciates bespoke once you experience the beauty of it.  Here are my reasons:
  • It's custom-made original and not mass produced - When I buy throw pillow covers off the shelf, I sometimes would see the same design on TV used in talk shows.  Somehow, it doesn't feel as special as when you've chosen the fabric, and made the design your own. 
  • You can have endless color and design combinations - You can have it simple, or have some fun playing with colors.  From different design patterns to strikingly bright or subdued colors, choices are limitless .
  • The quality of the fabric is not compromised - This is something that is key in soft furnishings.  Mass produced throw pillows often use low quality fabric, and you don't want that it in your living space. 
  • It's designer fabric - I may not have a bespoke Valentino or Dior in my closet but I do have bespoke designer soft furnishings, that can be enjoyed by friends and family.
Back at home, I changed our sofa slip cover to a neutral off-white color.  And now, here is my bespoke project.  I love the designs of Lotta Jansdotter and Ashley Wilde when mixed together.

From back to front: Lotta Jansdotter's Cal Indigo, Kita Indigo and Ashley Wilde's Brown Moore Lane


I love how the green piping pops out when matched with the blue hue


The hand drawn architecture design is nicely framed by the blue piping


Pretty pattern on pattern combination.  For the piping of the throw pillow cover using Lotta Jansdotter's Cal Indigo (the one at the back), we also used a Lotta Jansdotter fabric design.  You know how sometimes you think of "rules" in design and think that it shouldn't be, but when you try it, it works?  This is a good example. 


For our table runner and table napkins, I used Lotta Jansdotter's Cal Apple fabric


 It's simple design and bright yellow hue brightens up our tablescape


This table is always reserved.  Complementing my Lotta Jansdotter table runner and table napkins are dinnerware from Crate & Barrel.  It's part of their Hue Collection and are designed by London-based designer, Aaron Probyn.  The silverware is a mix of Robert Welch and Sola Swiss and the Krosno drinking glasses are also from Crate & Barrel.



Ready to go bespoke?  Visit Townes, Inc. at Townes Building, 916 A. Arnaiz Avenue, Makati City, Philippines.  For product inquiries call (+63-2) 844-5086, (+63-2) 844-1338 and (+63-2) 813-8588 or send an e-mail to inquiry@townes.com.ph


For updates on what's new with Townes, Inc. follow them on their social media accounts, on Facebook @TownesInc and on Instagram @TownesFabrics.  Visit their website at www.townes.com.ph



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